About

Who we are

We are Canadian purveyors of extreme comfort with an ever evolving product line to go with our ever evolving customer base. What began as one outrageously long, pullover hoodie has spawned into hoodies sized for the whole family, sweet little Thugglets for that special tiny human in your life, Chuggies for your favourite bottled or canned beverage, T-Thuggs and more, coming soon. We provide comfort, plain and simple. Each product is made to keep you cozy whether you’re lounging at home, on a boat, scaling a mountain (be careful), getting dry post surf, skiing, snowboarding, keeping warm on and off the field or doing many other great past-times too numerous to mention.

How it all started

The year was 2009 and it was an uncharacteristically hot July day in Vancouver, BC. The prototype was spotted by Kim on the green fields of the Granville Park Lawn Bowling Club. In a mixture of punnery and sheer snark, she dubbed the garment, the Thuggie. Along came Business Brad, and one tweet later, joined creative and technical director, David Belanger. What began as a seemingly silly, inconsequential idea has grown into a world-beloved garment, idea and brand. Our mission is clear: Life is short. Live it long. Join our leisure revolution as we comfortably take over the world.

Our Management Team

Kimberley Bowie, Marketing & Public Relations

Kim is the voice and marketing visionary behind Why Not Apparel Inc. A PR person, writer and marketer by trade, when she saw what would become the Thuggie, she knew there was a void to fill for leisure seekers everywhere. Born and raised in Vancouver, BC, she attended McGill University where she earned a degree in Political Science, equipping her perfectly for the political world of leisure apparel.

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David Belanger, Creative & Technology

David handles all creative design and techie things, from ensuring our website is perfect and innovative, to creating our own Facebook apps, to designing some fancy new stickers for your snowboard. His background in advertising, design, and development all come together and has helped shape the Thuggies brand from the ground up. Look for his trademark Thuggies logo all over the world. Leisure is catching.

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Brad Westerop, Business

Handling everything from finances to fans, Brad’s an integral part of everything business, hence his nickname, Business Brad. When he got wind of what was to become a global revolution in comfort, he jumped on board and thanks to him, we’re growing every day. He’s an avid VW fan and you may see his green Passat scooting around Vancouver and Whistler, always repping Thuggies with his bright green sticker.